Apollo.io: AI Outbound Engine for B2B Sales
Apollo.io is a powerful B2B sales intelligence and engagement platform designed to help businesses discover leads, automate outreach, and close more deals. It combines a massive verified contact database with automation tools, email sequences, call tracking, and analytics to streamline the entire sales process.
It’s ideal for sales teams, SDRs, and growth professionals who want to scale prospecting and improve conversion rates efficiently.
Apollo.io is a powerful B2B sales intelligence and engagement platform designed to help businesses discover leads, automate outreach, and close more deals. It combines a massive verified contact database with automation tools, email sequences, call tracking, and analytics to streamline the entire sales process.
It’s ideal for sales teams, SDRs, and growth professionals who want to scale prospecting and improve conversion rates efficiently.
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Access to a verified database of over 275 million contacts and 60 million companies.
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Advanced filters and intent data to find high-quality leads faster.
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Automated email and call sequences to engage prospects.
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AI tools for personalization, predictive analytics, and message suggestions.
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Integrated dialer for outbound calls with call recording and logging.
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CRM integrations (Salesforce, HubSpot, and others) for seamless data sync.
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Email deliverability tools including warm-up, SPF/DKIM/DMARC support.
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Analytics dashboard with engagement insights and performance tracking.
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GDPR and SOC 2 Type II compliance for data security and privacy.
| Plan | Price | Includes |
|---|---|---|
| Free Plan | $0/month | Basic contact search, limited credits, and email sequences. |
| Basic Plan | $49/month (billed annually) | More search credits, CRM integration, and advanced filters. |
| Professional Plan | $79/month (billed annually) | Unlimited sequences, advanced reports, and US dialer access. |
| Organization Plan | $119–149/month | API access, international dialer, AI insights, and higher limits. |
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Fully GDPR compliant with clear data processing policies.
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SOC 2 Type II certified and ISO 27001 for enterprise-grade security.
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Data encryption in transit and at rest to prevent unauthorized access.
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Regular third-party audits and penetration testing.
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Two-factor authentication (2FA) and role-based access controls.
Pros
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Combines prospecting, outreach, and analytics in one tool.
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Huge database of verified B2B leads.
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Excellent automation for email and calls.
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Great value compared to other sales engagement tools.
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Frequent updates and new AI-based features.
Cons
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Data accuracy can vary by industry and region.
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Credit limits may restrict heavy users.
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Some features locked behind higher-tier plans.
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Customer support can be slow during high-traffic periods.
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